“WindowsWear revolutionizes the online fashion experience by featuring over 2,000 unique fashion windows from more than 500 different fashion retailers located in New York, Paris, Milan, London, Los Angeles, and Barcelona.” – WindowsWear
Macy’s (Photo: WindowsWear.com)
Millions of people are passing by fashion windows of big department stores and specialty retailers but a small portion of them will pay attention to the artwork displayed through these windows. These windows are like art galleries, they display works from talented visual merchandisers that are well put together and really inspirational. Each window has it own contents and people tend to forget it especially with the rising of the e-commerce era. This is why, WindowsWear ‘s concept is brilliant because their mission is to bring back to life the artwork showcased through fashion windows from around the world in real time. Indeed, it is a helpful tool for the fashion industry professionals such as visual merchandisers and designers to keep track of how merchandises are displayed around the world.
Saks Fifth Avenue (Photo: WindowsWear.com)
The company’s goal is to drive traffic to the world’s famous windows. Jon Harari and Mike Niemtzow, Co-Founders of WindowsWear, found out that there were a need to coordinate and organize all these fashion windows to make customers anticipate about the arrivals of new windows, just like the Christmas windows.
Bloomingdales (Photo: WindowsWear.com)
WindowsWear is not only providing you pictures in real time, but they are also giving you a Fashion Window Walking Tour in New York City. You will experience fashion from a new perspective. I am telling you that because on Monday 14th October, WindowsWear invited me to join their Fashion tour. It was a two-hour tour to explore the fashion district and to learn about the New York fashion industry. It was fun and I learned a lot about Macy’s, Bergdorf Goodman, Saks Fifth Avenue and about many more fashion places.If you are interested in doing the Fashion Window Walking Tour, click here to purchase your ticket.