Tiffany & Co. redesigned tiffany.com, to provide jewelry shoppers an unique experience with a dynamic portal that incorporates interactive tools to browse the legendary collections. It is also a personal invitation to stop by Tiffany & Co to learn about the story of the company’s milestones and masterpieces. The new website allows customers to customize their searches by category, designer, price, materials and gemstones, with enhanced zoom capability and myriad views of jewelry on models and in videos.
Blue Book, the company’s collection of spectacular couture jewels, is showcased as never before. It is the annual publication that illustrates the latest jewels in all their glamour and brilliance. These rarest of creations, the pinnacle of the jeweler’s art, are illuminated with breathtaking imagery, including scenes from the Tiffany Workshop above the Fifth Avenue flagship store, where these extraordinary jewels are brought to life.
Tiffany expands the Engagement section with a wealth of information that leads users to the perfect ring. Services include a gemologist’s video and review of Tiffany’s quality standards that exceed the 4Cs, with clear distinctions as to cut, color, clarity and carat weight. The site also allows users to choose a ring, specify carat size and skin tone and view it on a model’s hand; or download Tiffany’s Engagement Ring Finder app (for iPhone®, iPad® and Android™), where they can select and share rings.